McDonald's online launch of Royale burgers

The Brief: Promote the new McDonald's Royale burgers online

The Idea: Take off on the most followed topic of the moment the elections and create our own parallel McDElections where burgers are standing for elections, trying to fight of the threat of the Grilled Chicken Royale and the McPaneer Royale.

A Microsite featured a viral video done in typical TV interview style of the candidates, the candidates manifestos while Facebook featured candidates and their supporters plugging the candidates.

The second phase revealed the winners – the Royale duo through a viral video and their manifestos, both on the microsite and on Facebook. Twitter newsjacking tracked popular newsarticles and tweaked them to suit a particular candidate.

The campaign won Silver at the DMAi Awards.

Microsite home screen

Microsite candidate manifestos

Sample candidate manifesto

Breaking news section

Facebook posts sample

Facebook post sample

Facebook phase 1 video post

Phase 2 Facebook posts

Phase 2 Facebook video post

Promoting the show Khul Ja Sim Sim to the media

The Brief: To promote the show Khul Ja Sim Sim on Big Magic TV

The Idea: We replicated the theme of the show through a DM. It had a key with a unique code. This code could be entered in three ‘doors’ online at a website and one of the doors would reveal a special gift for the person.

Netmagic The Undictionary brand campaign

The Brief: To do a brand campaign for Netmagic

The Idea: The ‘Undictionary’. A compliation of unhelpful words that businesses usually come up against when requesting something to be done, like ‘almost’. These words of course are not there in the Netmagic service dictionary

Netmagic CIO event

The Brief: To engage with CIOs at an event celebrating the top 100 CIOs without hardselling Netmagic

The Idea: We created four styles of leadership and linked each one to a cake flavour. Eg The Blueberry Blazer linked to blueberry cheesecake. We then invited visitors to the stall to choose a piece of cake (which they could have) while we showed them the leadership profile that was linked to that particular flavour. This was a conversation starter that allowed Netmagic to softsell themselves through conversation rather than a typical hard brochure. 

Netmagic Forget-Its

The Brief: To engage visitors at a Netmagic event stall

The Idea: Instead of giving visitors typical information about the company, we created ‘Forget-Its’. These encouraged visitors to write their data center pain point on a post-it note and post it on the wall. Netmagic would then engage with these people on a one-on-one basis, showing them how Netmagic products and services could help them forget their pain point. Pain points with the hashtag #Forgetit was tweeted through the duration of the event, reaching existing customers who were not at the show.

DMAI Bronze Award

Reaching bloggers for ICICI Mutual Funds

The Brief: To get bloggers to blog about ICICI Mutual Funds

The Idea: Show bloggers that by blogging about ICICI Mutual Funds, they will gain new readers who are interested in managing their finances. The Wi-Fi symbol captured the benefit - how bloggers could reach out more, giving them a personal reason to blog.

Datagres logo

The Brief: Create a logo for their software solution.

The Idea: A logo that used modern QR code, subtly reinforcing the company’s cutting-edge technology and also demonstrating ease of access to data. It also sped up access to data. ie. the Datagres website.