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The Brief: Make Spoonjoy, an Internet food delivery service top of mind when it comes to ordering lunch.
The Idea: Since this is an Internet food service, rather than a limiting focus on only the food, we created an Internet personality that would be the central figure, dispensing homely topical wisdom.
The Brief: Promote Featherlite Palladium, an apartment project in Chennai, with a Roman themed architecture.
The Idea: Have a modern take, rather than an ad we replicated a Facebook conversation in the ad to show that everyone is talking about it. We also had a contest through an interactive railway station display to get people to post selfies and win prizes.
The Brief: A creative for the glass cover of the new store to tease people and hint that a new Fishys outlet is coming there soon.
The Idea: Use the door's PUSH and PULL handles, using the insight that most often people push rather than pull or vice versa, and the fact that eating fish makes you smarter and less likely to make this common mistake.
The Brief: Promote Bharat Electronics range of combat equipment for the armed forces.
The Idea: Connect natural predators' abilities to highlight BEL equipment's abilities, the natural choice in the field for combat forces.
