Spoonjoy

The Brief: Make Spoonjoy, an Internet food delivery service top of mind when it comes to ordering lunch.
The Idea: Since this is an Internet food service, rather than a limiting focus on only the food, we created an Internet personality that would be the central figure, dispensing homely topical wisdom. 

Featherlite Palladium

The Brief: Promote Featherlite Palladium, an apartment project in Chennai, with a Roman themed architecture.
The Idea: Have a modern take, rather than an ad we replicated a Facebook conversation in the ad to show that everyone is talking about it. We also had a contest through an interactive railway station display to get people to post selfies and win prizes.

Fishys new store opening

The Brief: A creative for the glass cover of the new store to tease people and hint that a new Fishys outlet is coming there soon.
The Idea: Use the door's PUSH and PULL handles, using the insight that most often people push rather than pull or vice versa, and the fact that eating fish makes you smarter and less likely to make this common mistake.

Karnataka tourism

The Brief: A pitch for Karnataka tourism.
The Idea: Multiple approaches to showcase the state.

Approach 1: Get here before everyone else does. An innovative magazine foldout that showed the place crowded in the future, but in the present time, you could still holiday here undisturbed.

Approach 2: Create a stamp collection that represents Karnataka - the Pilgrimage Collection, the Beach Collection, the Unexplored Collection and so on.

Approach 3: There's more to see in Karnataka than the usual tourist spots.



Approach 4: Karnataka is not just a state, but a whole world of adventure sports, heritage sites, wildlife sanctuaries etc.



Approach 5: Positioning Karnataka as an investment destination for businesses.

Bharat Electronics

The Brief: Promote Bharat Electronics range of combat equipment for the armed forces.
The Idea: Connect natural predators' abilities to highlight BEL equipment's abilities, the natural choice in the field for combat forces.

McDonald's online launch of Royale burgers

The Brief: Promote the new McDonald's Royale burgers online

The Idea: Take off on the most followed topic of the moment the elections and create our own parallel McDElections where burgers are standing for elections, trying to fight of the threat of the Grilled Chicken Royale and the McPaneer Royale.

A Microsite featured a viral video done in typical TV interview style of the candidates, the candidates manifestos while Facebook featured candidates and their supporters plugging the candidates.

The second phase revealed the winners – the Royale duo through a viral video and their manifestos, both on the microsite and on Facebook. Twitter newsjacking tracked popular newsarticles and tweaked them to suit a particular candidate.

The campaign won Silver at the DMAi Awards.

Microsite home screen

Microsite candidate manifestos

Sample candidate manifesto

Breaking news section

Facebook posts sample

Facebook post sample

Facebook phase 1 video post

Phase 2 Facebook posts

Phase 2 Facebook video post

Promoting the show Khul Ja Sim Sim to the media

The Brief: To promote the show Khul Ja Sim Sim on Big Magic TV

The Idea: We replicated the theme of the show through a DM. It had a key with a unique code. This code could be entered in three ‘doors’ online at a website and one of the doors would reveal a special gift for the person.

Netmagic The Undictionary brand campaign

The Brief: To do a brand campaign for Netmagic

The Idea: The ‘Undictionary’. A compliation of unhelpful words that businesses usually come up against when requesting something to be done, like ‘almost’. These words of course are not there in the Netmagic service dictionary

Netmagic CIO event

The Brief: To engage with CIOs at an event celebrating the top 100 CIOs without hardselling Netmagic

The Idea: We created four styles of leadership and linked each one to a cake flavour. Eg The Blueberry Blazer linked to blueberry cheesecake. We then invited visitors to the stall to choose a piece of cake (which they could have) while we showed them the leadership profile that was linked to that particular flavour. This was a conversation starter that allowed Netmagic to softsell themselves through conversation rather than a typical hard brochure.