The Brief: To
engage with CIOs at an event celebrating the top 100 CIOs without hardselling Netmagic
The Idea: We
created four styles of leadership and linked each one to a cake flavour. Eg The
Blueberry Blazer linked to blueberry cheesecake. We then invited visitors to
the stall to choose a piece of cake (which they could have) while we showed
them the leadership profile that was linked to that particular flavour. This
was a conversation starter that allowed Netmagic to softsell themselves through conversation rather
than a typical hard brochure.
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