The Brief: To
engage visitors at a Netmagic event stall
The Idea: Instead
of giving visitors typical information about the company, we created
‘Forget-Its’. These encouraged visitors to write their data center pain
point on a post-it note and post it on the wall. Netmagic would then engage with these people on a
one-on-one basis, showing them how Netmagic products and services could help them
forget their pain point. Pain points with the hashtag #Forgetit was tweeted through the duration of the
event, reaching existing customers who were not at the show.
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| DMAI Bronze Award |
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