The Brief: Make Spoonjoy, an Internet food delivery service top of mind when it comes to ordering lunch.
The Idea: Since this is an Internet food service, rather than a limiting focus on only the food, we created an Internet personality that would be the central figure, dispensing homely topical wisdom.
The Idea: Since this is an Internet food service, rather than a limiting focus on only the food, we created an Internet personality that would be the central figure, dispensing homely topical wisdom.
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