The Brief: A creative for the glass cover of the new store to tease people and hint that a new Fishys outlet is coming there soon.
The Idea: Use the door's PUSH and PULL handles, using the insight that most often people push rather than pull or vice versa, and the fact that eating fish makes you smarter and less likely to make this common mistake.
The Idea: Use the door's PUSH and PULL handles, using the insight that most often people push rather than pull or vice versa, and the fact that eating fish makes you smarter and less likely to make this common mistake.
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