The Brief: Sell Bhima Jewellers’ range of diamond jewellery.
The Idea: Usually, women look for jewellery. The idea was that in reality, women by themselves are really beautiful and it’s the jewellery that needs a suitable setting (a women’s neck for a necklace, an arm for a bracelet, a hand for a ring) to show itself off. The ad was released in the matrimonial column of the local Times newspaper, so the setting of people looking for life-partners was perfect for the idea – Diamonds need a Woman.
Won:Bangalore Ad Club 2007, Bronze. (Category: Press)
The Idea: Usually, women look for jewellery. The idea was that in reality, women by themselves are really beautiful and it’s the jewellery that needs a suitable setting (a women’s neck for a necklace, an arm for a bracelet, a hand for a ring) to show itself off. The ad was released in the matrimonial column of the local Times newspaper, so the setting of people looking for life-partners was perfect for the idea – Diamonds need a Woman.
Won:Bangalore Ad Club 2007, Bronze. (Category: Press)
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