The Brief: Inform NRIs of HSBC Bank’s NRI remittance facility.
The Idea: On the occasion of Makar Sankranti, strew real kites with the string trailing, on streets poles, trees and the ground in localities abroad where NRIs live. There was a note on the kite saying that the sender flew this kite in India, hoping it would reach the named relative, and would the relative send money soon? Through HSBC of course. The names were fake, representing different regions in India.
The Idea: On the occasion of Makar Sankranti, strew real kites with the string trailing, on streets poles, trees and the ground in localities abroad where NRIs live. There was a note on the kite saying that the sender flew this kite in India, hoping it would reach the named relative, and would the relative send money soon? Through HSBC of course. The names were fake, representing different regions in India.
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