The Brief: SIP is a Systematic Investment Plan from HSBC Bank. Investors invest a fixed amount every month. It benefits even the common man who can invest only small sums. It also helps investors beat the swings in the market by averaging out the purchase cost of units in mutual funds.
The Idea: We tried to demystify investing and make the process easily understandable and something ordinary people could identify with and therefore have a reason to trust. We also had to reassure them that they didn’t need to have huge amounts to invest.
Instead of lateral thinking, we became literal. Investing with SIP was easy as taking a ‘sip’.
The Idea: We tried to demystify investing and make the process easily understandable and something ordinary people could identify with and therefore have a reason to trust. We also had to reassure them that they didn’t need to have huge amounts to invest.
Instead of lateral thinking, we became literal. Investing with SIP was easy as taking a ‘sip’.
No comments:
Post a Comment