The Brief: Premier is HSBC’s top rung banking service for individuals. HSBC wanted to invite high net-worth individuals to become Premier customers.
The Idea: Tell prospects what time and attention could do for them. Exactly like how an oyster takes a tiny sliver and turns it into a pearl over time. The letter was also customized with each recipient’s name, telling them that they need not have a famous name to receive special treatment, they could get it by becoming Premier customers.
The Idea: Tell prospects what time and attention could do for them. Exactly like how an oyster takes a tiny sliver and turns it into a pearl over time. The letter was also customized with each recipient’s name, telling them that they need not have a famous name to receive special treatment, they could get it by becoming Premier customers.
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