The Brief: Angadi Silks had a festive collection and wanted to invite women to drop in to shop.
The Idea: Women are multi-faceted creatures, playing many roles in their demanding lives at home and in the office. We created a festival ‘Nav Avatar’ which means ‘Nine Avatars’, and instead of one invite, sent out a 9 invite pack, one invitation to each of the different facets we felt a modern woman had – feminine, strong, dependable etc…
The Idea: Women are multi-faceted creatures, playing many roles in their demanding lives at home and in the office. We created a festival ‘Nav Avatar’ which means ‘Nine Avatars’, and instead of one invite, sent out a 9 invite pack, one invitation to each of the different facets we felt a modern woman had – feminine, strong, dependable etc…
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