The Brief: A brochure that promoted SAP’s products for corporates.
The Idea: A small handy book that had various ‘chapters’ with alternate endings depending on whether you used a SAP solution or not. To see how SAP could help in that particular chapter’s situation, the reader had to turn to another page. More interactivity compared to a standard company brochure, especially when the topic is as heavy and dry as IT.
Won:Bangalore Ad Club 2007, Silver. (Category: Brochures)
The Idea: A small handy book that had various ‘chapters’ with alternate endings depending on whether you used a SAP solution or not. To see how SAP could help in that particular chapter’s situation, the reader had to turn to another page. More interactivity compared to a standard company brochure, especially when the topic is as heavy and dry as IT.
Won:Bangalore Ad Club 2007, Silver. (Category: Brochures)
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