The Brief: There was actually no brief for this one. We had to persuade the client (Bhima Jewellers) to put something up for Valentine’s Day.
The Idea: Subtly convert fence sitters who visit the store that everything else is temporary and diamond jewellery is the only thing to give your beloved this Valentine’s day. A flower vase with no water with a rose was placed on a stand and the withered rose re-inforced the message that roses will fade away but diamonds are really forever. In the end, the client liked the response so much he refused to give the stand back, keeping it for a longer time at the store.
The Idea: Subtly convert fence sitters who visit the store that everything else is temporary and diamond jewellery is the only thing to give your beloved this Valentine’s day. A flower vase with no water with a rose was placed on a stand and the withered rose re-inforced the message that roses will fade away but diamonds are really forever. In the end, the client liked the response so much he refused to give the stand back, keeping it for a longer time at the store.
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