The Brief: Market HSBC Bank’s Personal Loans.
The Idea: Target people when they’re in a receptive mood. People interested in traveling are probably buying a travel magazine of the month. Tie up with the magazines and use the pictures in these magazines to show them that a HSBC Personal Loan could get them there. Interesting destinations in travel magazine articles were highlighted with the HSBC red square. A write up below the picture told readers how a HSBC Personal Loan could get them to that place. This exercise could be repeated for various segments like home décor magazines etc.
The Idea: Target people when they’re in a receptive mood. People interested in traveling are probably buying a travel magazine of the month. Tie up with the magazines and use the pictures in these magazines to show them that a HSBC Personal Loan could get them there. Interesting destinations in travel magazine articles were highlighted with the HSBC red square. A write up below the picture told readers how a HSBC Personal Loan could get them to that place. This exercise could be repeated for various segments like home décor magazines etc.
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