The Brief: Import Express is a service that helps make importing smoother for importers. The campaign needed to highlight the benefits of Import Express.
The Idea: Deciding on a courier is a rational decision based on the benefits the courier offers a business. So we showed importers how Import Express could help deal with their biggest and recurring problems and smooth things for them.
The Idea: Deciding on a courier is a rational decision based on the benefits the courier offers a business. So we showed importers how Import Express could help deal with their biggest and recurring problems and smooth things for them.
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