The Brief: When First Citizens (the loyalty program members) come to shop, many of them forget their card and they cannot avail of the benefits. A campaign was needed to remind them to carry their card when they came shopping.
The Idea: People through the ages have used memory tricks like mnemonics, acronyms, creating rhymes out of key letters and other ways of aiding memory. A pack of 5-6 Memory Tricks was designed around the benefits the card gave them. This pack was placed at the counters so they could pick one free. Also the memory tricks were made as posters throughout the store.
The Idea: People through the ages have used memory tricks like mnemonics, acronyms, creating rhymes out of key letters and other ways of aiding memory. A pack of 5-6 Memory Tricks was designed around the benefits the card gave them. This pack was placed at the counters so they could pick one free. Also the memory tricks were made as posters throughout the store.
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