The Brief: How do we inform people that HSBC Bank has opened a new branch in their area?
The Idea: ‘New arrival’ formed the theme. A baby’s crib in a hospital was leased and the HSBC logo was swaddled and placed in the crib. A red sticker at the head of the crib said New Arrival and listed the address of the new HSBC branch in town.
A lady promoter in parks wheeled a pram with the same sticker, handed out leaflets on the bank’s services from the take-one in the pram.
The Idea: ‘New arrival’ formed the theme. A baby’s crib in a hospital was leased and the HSBC logo was swaddled and placed in the crib. A red sticker at the head of the crib said New Arrival and listed the address of the new HSBC branch in town.
A lady promoter in parks wheeled a pram with the same sticker, handed out leaflets on the bank’s services from the take-one in the pram.
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