The Brief: Establish preference for DHL's Freight Forward - a service that takes care of all the aspects of sending freight from one destination to another.
The Idea: For a freight forwarder, life is a series of headaches, paperwork and running around. We therefore focused on the personal benefits for the freight forwarder, and how they gave him relief from specific problems he faced. This touched him emotionally and gave him a tangible reason to shift to / continue with DHL.
The Idea: For a freight forwarder, life is a series of headaches, paperwork and running around. We therefore focused on the personal benefits for the freight forwarder, and how they gave him relief from specific problems he faced. This touched him emotionally and gave him a tangible reason to shift to / continue with DHL.
No comments:
Post a Comment