The Brief: Get people to buy Cookie Man tubs.
The Idea: Create off beat occasions where a Cookie Man tub seems to fit the bill perfectly. Seed the idea in the consumer’s mind that there are certain times that demand something a little more special and different than the usual sweets one buys.
The Idea: Create off beat occasions where a Cookie Man tub seems to fit the bill perfectly. Seed the idea in the consumer’s mind that there are certain times that demand something a little more special and different than the usual sweets one buys.
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