The Brief: Market HSBC Bank’s personal loans.
The Idea: A product like a personal loan is perhaps one of the categories where it is quite difficult to get an appropriate database of people who would require a personal loan. In January, it’s tax planning time for employees. Many employees take loans to make the required investments. And they are certainly desperate enough to pick up money wherever they see it… Fake notes on the ground with a message on the reverse. Irresistible!
Note:
This never got done for HSBC cos due to personal reasons I had moved to another agency in another state. Saw the same idea by another Indian agency for a public service campaign a couple of years later. It got featured in The Work. Pretty suspicious considering it featured in my portfolio much much before... but then perhaps co-incidences do happen... Ah well, sigh...
The Idea: A product like a personal loan is perhaps one of the categories where it is quite difficult to get an appropriate database of people who would require a personal loan. In January, it’s tax planning time for employees. Many employees take loans to make the required investments. And they are certainly desperate enough to pick up money wherever they see it… Fake notes on the ground with a message on the reverse. Irresistible!
Note:
This never got done for HSBC cos due to personal reasons I had moved to another agency in another state. Saw the same idea by another Indian agency for a public service campaign a couple of years later. It got featured in The Work. Pretty suspicious considering it featured in my portfolio much much before... but then perhaps co-incidences do happen... Ah well, sigh...
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