The Brief: The CommuniCard is a wireless solution that allows employees to access office email, the office network, make calls and send smses from their laptop on the move.
The Idea: An interactive ad campaign that showed readers how potentially disastrous situations were averted if they were equipped with the CommuniCard. A long sentence depicting real life bad situations, when folded from Point ‘A’ to meet Point ‘B’, transforms into a solution.
Eg. ‘Stay calm. I’m out of office. I’ve forgotten the presentation file on my office computer. I need it urgently. I wish I had some way to get in touch.’
becomes
‘Stay in touch’.
The Idea: An interactive ad campaign that showed readers how potentially disastrous situations were averted if they were equipped with the CommuniCard. A long sentence depicting real life bad situations, when folded from Point ‘A’ to meet Point ‘B’, transforms into a solution.
Eg. ‘Stay calm. I’m out of office. I’ve forgotten the presentation file on my office computer. I need it urgently. I wish I had some way to get in touch.’
becomes
‘Stay in touch’.
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