The Brief: Get people to take a locker in their local HSBC Bank branch. Lockers are an area-specific service and are generally used to store valuables.
The Idea: Cut out newspaper articles covering break-ins in a locality and mail it to targets in the locality, telling them their house could be burgled tomorrow. Thus, people in locality ‘A’ would get articles covering locality ‘A’ itself, residents of locality ‘B’ would get articles covering locality ‘B’. The mailing would happen as and when a newspaper covered a break-in or theft.
The Idea: Cut out newspaper articles covering break-ins in a locality and mail it to targets in the locality, telling them their house could be burgled tomorrow. Thus, people in locality ‘A’ would get articles covering locality ‘A’ itself, residents of locality ‘B’ would get articles covering locality ‘B’. The mailing would happen as and when a newspaper covered a break-in or theft.
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