The Brief: Promote Taj Gateway Hotel’s takeaway menu to corporates.
The Idea: Menus are often lost and misplaced, hence we printed the menu on a mousepad which became a utility for the secretary and always at hand when the boss wanted to order something. Who’s going to throw away or misplace a mousepad?

The Idea: Menus are often lost and misplaced, hence we printed the menu on a mousepad which became a utility for the secretary and always at hand when the boss wanted to order something. Who’s going to throw away or misplace a mousepad?

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