The Brief: A new brand campaign for Logica, an IT products and services company. The existing global campaign was black and white pictures with a part in yellow highlighted to represent a particular service or product. Now the brief was to focus on Logica’s innovations in different fields.
The Idea: Build on the black and yellow colours. Establish ‘yellow’ as equivalent to innovative thinking. ‘Thinking yellow’ = Thinking innovatively. Was pitched to the international marketing director and loved. A sweet victory for a small local agency, considering Logica had global agencies in every country and in its headquarters the UK too.
The Idea: Build on the black and yellow colours. Establish ‘yellow’ as equivalent to innovative thinking. ‘Thinking yellow’ = Thinking innovatively. Was pitched to the international marketing director and loved. A sweet victory for a small local agency, considering Logica had global agencies in every country and in its headquarters the UK too.
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